Motorcycle
Description
Overview
Business Highlights
Showroom Consignment Sales: The business operates a consignment-based sales model, allowing motorcycle owners to display and sell their bikes through the facility. Revenue is generated via marketing, display, and commission fees. The team manages all listings, photography, and promotional efforts.
Workshop & Service Division: A professional repair and maintenance center offering complete mechanical, diagnostic, and electrical services for both petrol and electric motorcycles. The workshop is fully equipped and staffed with experienced technicians.
Harley-Davidson Tuning Garage: A specialized tuning division for Harley-Davidson motorcycles, providing electronic and computer-based tuning as well as accessory customization and upgrades. This dual approach has positioned the garage as a go-to tuning hub for Harley riders across Dubai and the GCC.
Biker Self-Service & Parking Program: A unique offering where bikers can rent small bays to repair their own motorcycles using the facility’s professional-grade tools. The business also offers secure parking spaces for monthly rental, catering to riders who wish to store or sell their bikes through the showroom network.
Facility Overview:
Total Area: 9,000 sq. ft.
Expansion Capability: 2,000–3,000 sq. ft. available for future growth (ideal for storage, extended workshop, or display area).
Mezzanine Level: Functions as a major spare-parts storage and sourcing hub, housing extensive motorcycle components, accessories, and consumables that support both workshop and sales operations. Includes a dedicated office for administrative and customer management purposes.
Infrastructure: Professionally fitted work bays, lifts, diagnostic tools, and tuning systems — all included in the sale.
Rental Advantage: The lease is significantly below market, at approximately 25–30% of the current market rent, due to the owner’s long-standing relationship with the landlord. This favorable rent dramatically increases profitability and adds substantial goodwill value to the business.
Exclusive Brand Rights:
The company holds exclusive UAE dealership rights for multiple international motorcycle brands, including both petrol and electric models. Its representation of an electric motorcycle brand since 2014 gives it an early advantage in the region’s growing electric mobility market — a high-demand, high-margin segment.
Financial Snapshot:
Annual Revenue:AED 2,800,000
Cost of Goods Sold (COGS):AED 1,540,000
Gross Profit:AED 1,260,000
Average Monthly Fixed Costs: AED 109,000
Total Annual Fixed Costs:AED 1,308,000
Legal & Administrative Expenses:AED 50,000 per year
Physical Asset Value:AED 200,000
Inventory (Stock):AED 200,000
Total Staff:10 employees
Operating Days:Weekdays only
Lease Transfer:Transferable to new owner
Asking Price:AED 3,000,000
SWOT Analysis
Strengths
Over 17 years of consistent operation and strong market reputation
Exclusive dealership rights for multiple global motorcycle brands
Official UAE representative for an electric brand since 2014
Professional workshop with tuning, service, and repair capabilities
Specialized Harley-Davidson tuning division
Unique self-repair and parking rental concept for bikers
9,000 sq. ft. facility with built-in expansion potential
Excellent rent advantage (25–30% below market value)
Comprehensive mezzanine storage system for spare parts and logistics
Weaknesses
Limited online parts ordering and delivery platform
Owner’s relocation impacting hands-on management
Fixed costs require optimized digital marketing to boost sales volume
Opportunities
Launching nationwide spare-parts distribution through the mezzanine hub
Building a dedicated e-commerce and delivery network for motorcycles and accessories
Expanding into fleet partnerships or delivery agreements
Growing market for electric mobility and Harley customization
Potential for regional franchise or expansion across GCC
Why Invest
This is a turnkey, community-driven, and brand-backed motorcycle business with diversified revenue streams, premium facilities, and an exceptional reputation. Its below-market rent, exclusive brand rights, and electric brand leadership make it an extremely high-value acquisition in today’s UAE market.
The business already operates profitably, and with digital transformation — through e-commerce platforms, online marketing, and regional parts logistics — it has immense potential to scale rapidly. Whether you are a motorcycle investor, entrepreneur, or passionate enthusiast, this business offers a proven foundation, clear growth path, and a high return on investment backed by 17 years of goodwill and community trust.
Summary:
This opportunity offers a fully operational, established motorcycle showroom and workshop with over 17 years of industry success in the UAE. Operating from a 9,000 sq. ft. facility with 2,000–3,000 sq. ft. expansion capability, the business features exclusive international brand representation, a Harley-Davidson tuning garage offering both computer-based and accessory tuning, a biker self-service and parking program, and a large mezzanine spare-parts storage and sourcing area. The rent is only 25–30% of the market rate, secured through a long-term relationship with the landlord — a key factor behind the business’s high goodwill value.
With an asking price of AED 3,000,000, expansion-ready infrastructure, and a strong brand position, this business stands out as one of the most compelling investment opportunities for motorcycle investors and enthusiasts in the UAE. It is not just a business — it is a legacy brand with history, structure, and immense future potential.
